“Le mieux est l’ennemi du bien” is an expression in French that roughly translates to best is the enemy of good.

This has summed up my blogging experience, which began March 31^st 2015. From the very beginning, I had a very ambitious plan for this blog and worked tirelessly for months to meet my objectives and to churn out the type of content I had in mind. And I did. I hit all of my targets within the first six months, was averaging 10k visits per month, and my numbers were continuing to climb. Then, life happened – my 9-to-5 day job got a little intense (to say the least) and I found myself working crazy hours, traveling constantly (for work…), and being too exhausted to think about anything like a “hobby.” My life was work, work and more work. 

Then, some other life stuff happened. And then some more, because…well… life. Slowly but surely, my thriving little nook of the internet looked more like a run-down shack on the side of the road, with old content, no engagement, and in need of some serious revival. 

So here we are, nearing the end of 2020 and I can’t stop thinking of that quote – striving towards perfection is the enemy of the good, but it’s also a killer of creativity. I became frustrated that my blog is mostly recipes, because a true come-back as a food blog is impossible; I just don’t have the time (or the desire) to just blog about food. I have a baby now (refer back to the previous paragraph about life stuff happening), I’m still in London (for now), and I am less focused on recipe creation and entertaining, and more focused on other motherhood and lifestyle things. But how does this all fit in? Do I need a re-brand? Should I just start over? Does seefoodplay as a name even still make sense?

All of these questions have been swirling around in my head for the past year, and the lack of clarity on how to proceed has been nothing short of paralyzing. 

So, here we are on yet another re-launch, but here’s to hoping that third time’s a charm. I recently came across a quote that I feel like applies to how I’m looking at my Blog Adventure now: the master has failed more times than the amateur has even tried.

So, I’m going to stop beating myself up about wanting to change directions of this blog, and for neglecting it while I got myself together. 

I’m in a different (better?) place now, and it makes perfect sense that my blog should be, too.

I knowwwww blogs are supposed to have a narrowed-down niche, but… I have tried that, and it doesn’t work for me. I like a lot of things, I do a lot of stuff, and I have a bunch of hobbies. That’s what I want my blog to be about.

One major decision I’ve made is to keep the name of the blog as it was when I launched: seefoodplay. I still think it’s a clever play on words (that I didn’t come up with), and it still represents what this blog is about. The see still represents travel and exploring, there will still be new recipes, and the play represents pretty much everything else – all the fun stuff like DIY and whatnot that I get up to. 

So, if I haven’t lost you yet – thanks for reading. Wish me luck on my new blogging journey. On my side, I promise to go easier on myself to focus on why I wanted to blog in the first place: to have a creative outlet and to document all the stuff I do and all the food I eat. 

I’ve got lots of stuff to write about at the moment, so go ahead and follow me on my social media accounts so that you don’t miss a new post (or new youtube video – that’s right – I finally started that channel I’ve been talking about for the past 6 years).

xo